Diapers are a necessity for any parent, whether you use cloth or disposables you know just how important a role they play in your everyday life.  But, did you know just how much research and development goes into creating the “next big thing” in diapers?

Huggies Supreme Natural Fit are the most innovative diapers on the market according to their creators, Kimberly-Clark.  Kimberly-Clark and their new Huggies were featured in a recent article in Fortune magazine.  The article is very interesting to say the least.  I had no idea how much went into diaper research.  The creation of the Natural Fit diapers have changed the look, feel and price of disposable diapers forever.  It took Kimberly-Clark over three years to create this new premium line of diapers.  Their research included using both specially made mannequin babies and the real thing.  The company used special pressure point indicators on the mannequins to develop a diaper that does the job it is designed to do, keep messes in, while being as comfortable as possible for baby.

The innovation that goes into diaper design and development rivals that of any product on the market.  The payoff for the company that creates the best is a huge market share and great profits.  It will be interesting to see what new develops come out of the diaper industry next.

I used Huggies GentleCare diapers for my daughter when she was a newborn because I liked the specially designed U-shape to protect the umbilical cord.  I switched to Pampers after that because I found the Huggies leaked.  I have had good experience with Pampers so far but will certainly buy a pack of the Natural Fit diapers to give them a try.  I have to see what all the fuss is about and if it is worth all the hype (and extra money)!

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